In this video, Arpad Mutsy, director of BioFungi company in Hungary and Maksym Yenchenko discuss the importance of promoting mushrooms to the public, promotion initiatives, ideas. They note that the mushroom industry has effective communication within itself – but lack of communication with the wider public.Both – Arpad and Maksym believe that promoting mushroom consumption will increase sales and profit for producers, and that the industry should work towards this goal. They also discuss the GEPC’s application for a European subsidy to promote mushroom consumption, and the potential benefits of such a program.

Arpad argues that increasing mushroom consumption will not lead to oversupply or reduced prices, but instead can be used to increase production and meet demand. They also highlight the health benefits of mushrooms and their potential as a protein and vitamin source.

The video discusses the advantages of mushrooms as a fresh produce, the fact that they are available all year round, and can be used in various ways. Arpad Mutsy notes that every country has its own mushroom dishes, and emphasizes the importance of healthy food for a good life. He also highlights the need for promoting mushrooms and increasing demand in a way that keeps supply in check.

The Australian mushroom industry is given as an example of successful marketing of mushrooms, with insights into the shopping habits of customers who spend over a hundred dollars. The speaker also touches on the consolidation of farms and the contradiction of spending less on food in countries with higher living standards.

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