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Workshop Marketing and Sales of Mushrooms

On 27 February 2013, UMDIS Mushroom Information Agency held the seminar “Marketing and Sales of Mushrooms” within the framework of the Greenhouse Industry Exhibition. The event attracted over 150 participants, making it one of the most visited mushroom industry seminars in Ukraine in recent years. Attendees included mushroom growers, compost and casing suppliers, equipment providers, supermarket representatives, wholesalers, and processors. The program featured expert presentations on retail cooperation, branding, consumer research, packaging, organic certification, wholesale trade, and processing opportunities. The seminar provided mushroom producers with valuable practical knowledge to improve market strategies, strengthen brand identity, and increase competitiveness.

27.02.2013
1 day
Ukrainian, Russian
Ukraine

Starting at

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Who should attend?

Whether you are starting from scratch or optimizing an existing farm.

Mushroom Growers

Learn how to adapt your sales strategies to current market conditions and increase profitability.

Farm Owners

Discover the requirements of supermarket chains and explore opportunities in wholesale and processing.

Marketers & Sales Managers

Gain insights from consumer research, branding strategies, and successful promotional campaigns.

Industry Suppliers

Network with over 150 participants and understand the future perspectives of the mushroom market.

Course Curriculum

Day 1

Day 1

Marketing & Sales Strategies

  • Market situation analysis, causes of declining sales and forecasts — Maksym Yenchenko
  • Future perspectives of the mushroom industry and role of the Union of Mushroom Producers — Sergey Kravchuk
  • Consumer research in Kyiv supermarkets: insights and recommendations — Yuri Kravchuk
  • Branding strategies and packaging design for mushroom companies — Oleg Sibiryakov
  • International experience: Australian mushroom promotion campaign — Alexander Khrenov
  • Organic certification and prospects for organic mushroom production in Ukraine — Sergey Galashevsky
  • Requirements of supermarket chains and cooperation opportunities — Sergey Shvedov (Silpo)
  • Wholesale markets: principles of work and benefits for producers — Vyacheslav Zabelin
  • Processing opportunities and cooperation with canning companies — Vladimir Kovalenko
  • Market analysis and forecasts
  • Branding and consumer research
  • Wholesale, retail, and processing opportunities
Maksym Yenchenko

Meet Your Instructor

Maksym Yenchenko

Director of UMDIS

Director of UMDIS Mushroom Information Agency, providing deep analytical perspectives on the market situation, causes of declining sales, and future industry forecasts.

Meet Your Instructor

Sergey Kravchuk

Chairman of the Union of Mushroom Producers

Chairman of the Union of Mushroom Producers of Ukraine, discussing the future perspectives of the mushroom industry and the role of the Union.

Meet Your Instructor

Alexander Khrenov

Director of the School of Mushroom Growing

Director of the School of Mushroom Growing (Moscow), sharing international experience and insights from the Australian mushroom promotion campaign.

Meet Your Instructor

Retail & Marketing Experts

Industry Specialists

A panel of experts including representatives from Silpo supermarket chain, Ledokol branding agency, Organic Standard, and Stolichny wholesale market, covering practical sales, certification, and branding strategies.

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Venue & Accommodation

Greenhouse Industry Exhibition

Greenhouse Industry Exhibition

Event Venue
Ukraine

The seminar was held within the framework of the Greenhouse Industry Exhibition, providing an excellent platform for networking among producers, suppliers, and retail representatives.

Watch our testimonials

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Veme specials bv Verbruggen Paddestoelen BV
It’s always great to get updates on new technologies and see how our colleagues are improving their mushroom production. I recommend the UMDIS course — you learn something valuable every time.
Oyster Mushroom Growing Course
Mushroom Grower
Christina highly praises the course for giving her fantastic, actionable ideas on managing harvesters. She was deeply inspired by the brilliant new systems and techniques taught during the sessions. She is extremely eager to implement these excellent practices on her own farm.
Mushroom Harvesting Organisation Course
Abrantes S.A.
Thanks to the Button Mushroom Growing Course, I learned about different approaches to mushroom cultivation, listened to practical advice, and now I am ready to implement new technologies on my farm.
Button Mushroom Growing Course
BRACIA MARCINIAK
These mushroom‑harvesting courses are perfect for both beginners and those who already run their own farm. You always receive new, valuable, and practical knowledge that helps you grow and improve.
Mushroom Harvesting Organization Course
Kyriakides Mushrooms
George enthusiastically praises the course as a perfect and highly enjoyable refresher for managers. He brilliantly notes how it seamlessly blends picking techniques, organization, and motivation to boost economics. He strongly recommends it as an incredibly valuable experience.
Mushroom Harvesting Organisation Course
Investor
Satyam highly praises the course as an incredibly illuminating and invaluable experience. He loved the fantastic networking opportunities and the deep insights into risk and reward optimization. He strongly recommends taking this brilliant course before starting any farm planning.
Button Mushroom Growing Course
Mushroom Grower, Spain
The participant enthusiastically praises the picking school for its hands-on excellence. Learning the exact, perfect movements for mushroom picking was wonderfully beneficial. They confidently recommend this brilliant school to every grower wanting perfect quality.
Mushroom Picking School
This is a feedback note from a student of our Button Mushroom Growing Course in Poland. Amjad says that our courses are not designed for beginners. He pointed out that the training goes deep into real production processes and is most useful for growers who already have experience and want to improve their technology, understand the logic behind each stage, and avoid common mistakes on the farm.
Button Mushroom Growing Course
Ozgur Ozbek has completed our Online Button Mushroom Growing Course. He is very satisfied with the results, and he has already corrected all the things he previously did wrong.
Mushroom Grower, Greece
Byron highly praises the course as a wonderfully enriching experience. He was thrilled to learn advanced techniques from highly experienced professionals. He loved it so much that he definitively plans to attend again.
Oyster Mushroom Growing Course
British Agro Products India
Dr. Rammanatan highly praises the course for exceeding his expectations. He learned excellent techniques to improve mushroom quality and optimize harvest timing. He strongly believes these methods will significantly increase the farm’s yield.
Button Mushroom Growing Course
We were glad to welcome Volodymyr from the Lviv region of Ukraine to our previous Oyster Mushroom Growing Course. He grows Pleurotus at the DOBRYY GRYB farm, where the team is actively developing modern oyster mushroom production.
Mushroom Grower
Paweł highly praises the course, stating he is extremely satisfied with the brilliant knowledge provided. Even with 25 years of experience, he found the experts’ explanations to be exceptionally clear and valuable. He strongly and continuously recommends this fantastic training.
Mushroom Harvesting Organisation Course
Mushroom Grower, India
Viraj highly praises the course for being exceptionally productive and interactive. He was thrilled by the fantastic global networking with other top farm owners. He strongly recommends this brilliant training to anyone looking to master harvesting and operations.
Button Mushroom Growing Course
UMDIS courses offer a wealth of valuable information, useful both for beginners and for experienced mushroom farmers. They provide practical insights, clear explanations, and real‑world techniques that help growers improve their results at any stage of their journey.

Sriniv PUTTUSWAMY

Chile, with a population of around 18 million people, consumes approximately 1,000 tons of mushrooms every month. Everything that is grown in the country is sold locally. During the UMDIS courses, I learned modern mushroom‑growing technologies that I will now be able to implement on my own farm.

Javier Sánchez

Abrantes S.A.
I will gladly recommend this course so that everyone can participate and benefit from it. I learned a lot, like motivating pickers, managing mushrooms on the shelves, and growing them better with lower costs.

Kacper Szymański 

Hadjuk Farm
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Workshop Marketing and Sales of Mushrooms

On 27 February 2013, UMDIS Mushroom Information Agency held the seminar “Marketing and Sales of Mushrooms” within the framework of the Greenhouse Industry Exhibition. The event attracted over 150 participants, making it one of the most visited mushroom industry seminars in Ukraine in recent years. Attendees included mushroom growers, compost and casing suppliers, equipment providers, supermarket representatives, wholesalers, and processors. The program featured expert presentations on retail cooperation, branding, consumer research, packaging, organic certification, wholesale trade, and processing opportunities. The seminar provided mushroom producers with valuable practical knowledge to improve market strategies, strengthen brand identity, and increase competitiveness.

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