{"id":73649,"date":"2024-04-17T15:50:22","date_gmt":"2024-04-17T12:50:22","guid":{"rendered":"https:\/\/uogdonottransferdomain.kinsta.cloud\/?p=73649"},"modified":"2024-04-17T15:50:23","modified_gmt":"2024-04-17T12:50:23","slug":"wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz","status":"publish","type":"post","link":"https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/","title":{"rendered":"Wyniki kampanii Europejskie Pieczarki: Ukryty Skarb na teraz"},"content":{"rendered":"\n

W 3 wydaniu MASZroomNEWS Maciej Spycha\u0142 z SBGW<\/strong> zamie\u015bci\u0142 niekt\u00f3re wyniki kampanii marketingowej Europejskie Pieczarki: Ukryty Skarb.<\/strong><\/p>\n\n\n\n

GEPC Promo nadaje informacj\u0119 \u017ce od listopada 2022 do grudnia 2023 producenci pod\u0142o\u017ca z Polski \u0142\u0105cznie przekazali 333 tys. Euro na ce\u0142e kampanii.<\/strong><\/p>\n\n\n\n

W mailingu s\u0105 wskazane detalne kwoty.<\/p>\n\n\n\n

„Agaris \u2013 60 000 EUR<\/p>\n\n\n\n

Hajduk \u2013 43 234 EUR<\/p>\n\n\n\n

HolPol \u2013 8 864 EUR<\/p>\n\n\n\n

Kania \u2013 71 757 EUR<\/p>\n\n\n\n

Okechamp \u2013 30 819 EUR<\/p>\n\n\n\n

Stec \u2013 21 408 EUR<\/p>\n\n\n\n

Unikost \u2013 29 898 EUR<\/p>\n\n\n\n

WPZ \u2013 66 976 EUR”.<\/p>\n\n\n\n

Jak pisze Maciej Spycha\u0142 \u2013 \u201ezgodnie z za\u0142o\u017ceniami, wysoko\u015b\u0107 polskiego wk\u0142adu odpowiada proporcjonalnie naszemu udzia\u0142owi w europejskim rynku pieczarki. Dla przypomnienia, 9 kraj\u00f3w tworz\u0105cych GEPC Promo zobowi\u0105za\u0142o si\u0119 uzbiera\u0107 1mln EUR wk\u0142adu w\u0142asnego, kt\u00f3ry stanowi 20% ca\u0142kowitej warto\u015bci projektu European Mushrooms: Hidden Gem pozosta\u0142e 80% – 4 mln EUR – zobowi\u0105za\u0142a si\u0119 zapewni\u0107 Unia Europejska\u201d.<\/p>\n\n\n\n

Polska produkuje oko\u0142o jednej trzeciej konsumowanych w Europie pieczarek i Polski wk\u0142ad finansowy odpowiada tej warto\u015bci.<\/p>\n\n\n\n

Wed\u0142ug info zamieszczonej w mailingu –  firma IPSOS dokona\u0142a weryfikacji skuteczno\u015bci pierwszego roku kampanii. Z przebadanej reprezentatywnej pr\u00f3bki 17% natkn\u0119\u0142a si\u0119 na materia\u0142y reklamowe i je zapami\u0119ta\u0142a. Co wa\u017cne, grupa, kt\u00f3ra widzia\u0142a i zapami\u0119ta\u0142a komunikaty promocyjne deklaruje zauwa\u017calnie wi\u0119ksz\u0105 ch\u0119\u0107 zakupu i konsumpcji pieczarek. Spo\u015br\u00f3d os\u00f3b nie znaj\u0105cych przekazu kampanii 27% deklarowa\u0142a zakup pieczarek raz na tydzie\u0144 lub cz\u0119\u015bciej. W wypadku os\u00f3b, kt\u00f3re widzia\u0142y materia\u0142y promocyjne ten odsetek wynosi ju\u017c 67%.<\/strong><\/p>\n\n\n\n

Je\u017celi my\u015blisz o tym jakie przekazy zawiera\u0107 w promocji Twoich pieczrek \u2013 to wyniki bada\u0144 tu b\u0119d\u0105 pomocne. Maciej Spycha\u0142 z SBGW pisze \u017ce konsumenci z grupy docelowej kampanii (26-41 lat) obj\u0119ci badaniem najbardziej potrzebuj\u0105 gotowych przepis\u00f3w z pieczarkami (50%) i informacji na temat sposob\u00f3w ich gotowania i przyrz\u0105dzania (37%). <\/strong>Du\u017ce zaciekawienie budz\u0105 te\u017c inne grzyby uprawne. O odmianach innych ni\u017c pieczarka bia\u0142a chcia\u0142oby si\u0119 dowiedzie\u0107 37% ludzi.<\/p>\n\n\n\n

Ciekawie \u017ce dominuj\u0105ce zastosowanie pieczarek w kuchni respondent\u00f3w jest takie: \u201ekr\u00f3luje pizza (44%), <\/strong>niedaleko za ni\u0105 s\u0105 sma\u017cone dania kuchni chi\u0144skiej (stir-fry – 39%), gulasz\/sosy (37%) i zupy (27%).<\/p>\n\n\n\n

Badanie pokazuje, \u017ce g\u0142\u00f3wnym czynnikiem decyduj\u0105cym o intencji zakupowej jest smak pieczarki<\/strong>, a najmniej istotnym spos\u00f3b jej produkcji.<\/p>\n\n\n\n

Mo\u017cesz \u015bledzi\u0107 stron\u0119 SBGW \u017ceby wiedzie\u0107 wi\u0119cej https:\/\/www.sbgu.com.pl\/<\/a>   <\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

GEPC Promo nadaje informacj\u0119 \u017ce od listopada 2022 do grudnia 2023 producenci pod\u0142o\u017ca z Polski \u0142\u0105cznie przekazali 333 tys. Euro na ce\u0142e kampanii.<\/p>\n","protected":false},"author":22,"featured_media":73667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[19400],"tags":[19559,19573],"class_list":["post-73649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-pl","tag-mushrooms-3","tag-sbgw"],"acf":[],"yoast_head":"\nWyniki kampanii Europejskie Pieczarki: Ukryty Skarb na teraz - UMDIS Mushroom Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wyniki kampanii Europejskie Pieczarki: Ukryty Skarb na teraz - UMDIS Mushroom Agency\" \/>\n<meta property=\"og:description\" content=\"GEPC Promo nadaje informacj\u0119 \u017ce od listopada 2022 do grudnia 2023 producenci pod\u0142o\u017ca z Polski \u0142\u0105cznie przekazali 333 tys. Euro na ce\u0142e kampanii.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/\" \/>\n<meta property=\"og:site_name\" content=\"UMDIS Mushroom Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IAUmdis\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-17T12:50:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T12:50:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/umdis.org\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-133028.png\" \/>\n\t<meta property=\"og:image:width\" content=\"898\" \/>\n\t<meta property=\"og:image:height\" content=\"507\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maksym Yenchenko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maksym Yenchenko\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\\\/\"},\"author\":{\"name\":\"Maksym Yenchenko\",\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/#\\\/schema\\\/person\\\/ec38d002d009e7e9856cafac2c64bc9c\"},\"headline\":\"Wyniki kampanii Europejskie Pieczarki: Ukryty Skarb na teraz\",\"datePublished\":\"2024-04-17T12:50:22+00:00\",\"dateModified\":\"2024-04-17T12:50:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\\\/\"},\"wordCount\":391,\"publisher\":{\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/umdis.org\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Screenshot-2024-04-15-133028.png\",\"keywords\":[\"mushrooms\",\"SBGW\"],\"articleSection\":[\"Aktualno\u015bci\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\\\/\",\"url\":\"https:\\\/\\\/umdis.org\\\/pl\\\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\\\/\",\"name\":\"Wyniki kampanii Europejskie Pieczarki: Ukryty Skarb na teraz - UMDIS Mushroom Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/umdis.org\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Screenshot-2024-04-15-133028.png\",\"datePublished\":\"2024-04-17T12:50:22+00:00\",\"dateModified\":\"2024-04-17T12:50:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/umdis.org\\\/pl\\\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\\\/#primaryimage\",\"url\":\"https:\\\/\\\/umdis.org\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Screenshot-2024-04-15-133028.png\",\"contentUrl\":\"https:\\\/\\\/umdis.org\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Screenshot-2024-04-15-133028.png\",\"width\":898,\"height\":507},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/umdis.org\\\/pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wyniki kampanii Europejskie Pieczarki: Ukryty Skarb na teraz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/umdis.org\\\/pl\\\/\",\"name\":\"Umdis Mushroom Agency\",\"description\":\"Professional mushroom growing courses, consulting, industry news and events\",\"publisher\":{\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/#organization\"},\"alternateName\":\"Mushoom Agency Umdis\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/umdis.org\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/#organization\",\"name\":\"UMDIS Mushroom Agency\",\"url\":\"https:\\\/\\\/umdis.org\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/umdis.org\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/LogoUMDIS_Squred.png\",\"contentUrl\":\"https:\\\/\\\/umdis.org\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/LogoUMDIS_Squred.png\",\"width\":800,\"height\":773,\"caption\":\"UMDIS Mushroom Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/IAUmdis\",\"https:\\\/\\\/www.instagram.com\\\/mushroom_agency_umdis\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/104584293\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/umdis.org\\\/pl\\\/#\\\/schema\\\/person\\\/ec38d002d009e7e9856cafac2c64bc9c\",\"name\":\"Maksym Yenchenko\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wyniki kampanii Europejskie Pieczarki: Ukryty Skarb na teraz - UMDIS Mushroom Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/","og_locale":"pl_PL","og_type":"article","og_title":"Wyniki kampanii Europejskie Pieczarki: Ukryty Skarb na teraz - UMDIS Mushroom Agency","og_description":"GEPC Promo nadaje informacj\u0119 \u017ce od listopada 2022 do grudnia 2023 producenci pod\u0142o\u017ca z Polski \u0142\u0105cznie przekazali 333 tys. Euro na ce\u0142e kampanii.","og_url":"https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/","og_site_name":"UMDIS Mushroom Agency","article_publisher":"https:\/\/www.facebook.com\/IAUmdis","article_published_time":"2024-04-17T12:50:22+00:00","article_modified_time":"2024-04-17T12:50:23+00:00","og_image":[{"width":898,"height":507,"url":"https:\/\/umdis.org\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-133028.png","type":"image\/png"}],"author":"Maksym Yenchenko","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Maksym Yenchenko","Szacowany czas czytania":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/#article","isPartOf":{"@id":"https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/"},"author":{"name":"Maksym Yenchenko","@id":"https:\/\/umdis.org\/pl\/#\/schema\/person\/ec38d002d009e7e9856cafac2c64bc9c"},"headline":"Wyniki kampanii Europejskie Pieczarki: Ukryty Skarb na teraz","datePublished":"2024-04-17T12:50:22+00:00","dateModified":"2024-04-17T12:50:23+00:00","mainEntityOfPage":{"@id":"https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/"},"wordCount":391,"publisher":{"@id":"https:\/\/umdis.org\/pl\/#organization"},"image":{"@id":"https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/#primaryimage"},"thumbnailUrl":"https:\/\/umdis.org\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-133028.png","keywords":["mushrooms","SBGW"],"articleSection":["Aktualno\u015bci"],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/","url":"https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/","name":"Wyniki kampanii Europejskie Pieczarki: Ukryty Skarb na teraz - UMDIS Mushroom Agency","isPartOf":{"@id":"https:\/\/umdis.org\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/#primaryimage"},"image":{"@id":"https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/#primaryimage"},"thumbnailUrl":"https:\/\/umdis.org\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-133028.png","datePublished":"2024-04-17T12:50:22+00:00","dateModified":"2024-04-17T12:50:23+00:00","breadcrumb":{"@id":"https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/#primaryimage","url":"https:\/\/umdis.org\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-133028.png","contentUrl":"https:\/\/umdis.org\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-15-133028.png","width":898,"height":507},{"@type":"BreadcrumbList","@id":"https:\/\/umdis.org\/pl\/wyniki-kampanii-europejskie-pieczarki-ukryty-skarb-na-teraz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/umdis.org\/pl\/"},{"@type":"ListItem","position":2,"name":"Wyniki kampanii Europejskie Pieczarki: Ukryty Skarb na teraz"}]},{"@type":"WebSite","@id":"https:\/\/umdis.org\/pl\/#website","url":"https:\/\/umdis.org\/pl\/","name":"Umdis Mushroom Agency","description":"Professional mushroom growing courses, consulting, industry news and events","publisher":{"@id":"https:\/\/umdis.org\/pl\/#organization"},"alternateName":"Mushoom Agency Umdis","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/umdis.org\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/umdis.org\/pl\/#organization","name":"UMDIS Mushroom Agency","url":"https:\/\/umdis.org\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/umdis.org\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/umdis.org\/wp-content\/uploads\/2024\/04\/LogoUMDIS_Squred.png","contentUrl":"https:\/\/umdis.org\/wp-content\/uploads\/2024\/04\/LogoUMDIS_Squred.png","width":800,"height":773,"caption":"UMDIS Mushroom Agency"},"image":{"@id":"https:\/\/umdis.org\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IAUmdis","https:\/\/www.instagram.com\/mushroom_agency_umdis\/","https:\/\/www.linkedin.com\/company\/104584293\/"]},{"@type":"Person","@id":"https:\/\/umdis.org\/pl\/#\/schema\/person\/ec38d002d009e7e9856cafac2c64bc9c","name":"Maksym Yenchenko"}]}},"_links":{"self":[{"href":"https:\/\/umdis.org\/pl\/wp-json\/wp\/v2\/posts\/73649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/umdis.org\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/umdis.org\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/umdis.org\/pl\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/umdis.org\/pl\/wp-json\/wp\/v2\/comments?post=73649"}],"version-history":[{"count":0,"href":"https:\/\/umdis.org\/pl\/wp-json\/wp\/v2\/posts\/73649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/umdis.org\/pl\/wp-json\/wp\/v2\/media\/73667"}],"wp:attachment":[{"href":"https:\/\/umdis.org\/pl\/wp-json\/wp\/v2\/media?parent=73649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/umdis.org\/pl\/wp-json\/wp\/v2\/categories?post=73649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/umdis.org\/pl\/wp-json\/wp\/v2\/tags?post=73649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}